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General Interest Articles, And Articles From Company Seven’s Archives

  • Binocular Care And Service Interval Advice: Suggestions by Company Seven An illustrated overview discussing the mechanisms that compromise the performance or longevity of binoculars. We provide some tips about preventive maintenance, identifying problems, and what to do when your binocular is damage or in need of servicing.

  • Leitz Trinovid 1963 cover From LEITZ: TRINOVID BINOCULARS (introducing the E. Leitz GmbH Trinovid Binoculars). Originally published by E. Leitz GmbH, of Wetzlar, West Germany in 1963. This is the English language publication, No. 1500, printed in Germany.

    Moderate resolution scan of complete six (6) page illustrated booklet introducing the new Leitz Trinovid series of consumer oriented binoculars and their accessories. This also includes the US Prices list. The original three TRINOVID binocular models are featured and described: the TRINOVID 6x 24 (PN 40201, 40202), TRINOVID 8x 32 (PN 40206, 40207), and TRINOVID 10x 40 (40211, 40212). These innovative binoculars were highly regarded. Their features, accessories, and guarantee are explained as well.

    The TRINOVID 6x24 was discontinued in 1965, while the other two models were produced until 1975 when replaced in 1974 by the improved 'B' series models. By 1981 the choice of the original leather clad remained, but a choice of rubber armoring (BA series in black or green) were also added. The Leitz Trinovid B/BA were manufactured through 1990. Their features, accessories, and guarantee are explained as well.

    The handy form factor was so popular and so many people treasured their old Leitz Trinovid that Leica Camera, AG instituted a program to update them with 21st Century optics and features, and in September 2017 announced return of the original form factor as the improved Leica TRINOVID 7x 35B, 8x 40B, and 10x 42B. These binoculars commenced shipping in the Fall of 2020, by some being referred to as the Leica 'Classic' or even 'Retrovid' models sold by Company Seven.

    Article prepared for educational purposes, is helpful in comparing the technologies of the era compared to those of today and following the history of one of the world’s most important optical companies. Content scanned from an original in our archives, in moderate resolution and provided by Company Seven as an Adobe .pdf file for Acrobat Reader versions 7 or later.

  • Leitz Trinovid cover LEITZ TRINOVID C: IT IS SO EASY TO SEE MORE OF THE WORLD (introducing the E. Leitz GmbH 8x20C and 10x22C Compact Binoculars), published Sept. 1978, English language. Originally published by E. Leitz GmbH, of Wetzlar, West Germany. Publication No. EL / 121.410-017, printed in W. Germany.

    Moderate resolution scan of complete six (6) page color illustrated booklet describing the Leitz C series of consumer oriented compact binoculars and their accessories. Both C models, the 8x 20C TRINOVID and 10x 22C TRINOVID, were announced in April 1975 and manufactured through 1982. The roof prism binoculars shown in this brochure were available leather covered (Models 403xx, and 403xx), with a 10x 22C SAFARI in green leather (Model 403xx) configurations. Their features, accessories, and ten year guarantee are explained as well. These C series compact binoculars were replaced in 1982 by the improved 8x 20 BC TRINOVID and 10x 25 BC TRINOVID models that were also made available in rubber armored configurations too.

    Article prepared for educational purposes, is helpful in comparing the technologies of the era compared to those of today and following the history of one of the world’s most important optical companies. Content scanned from an original in our archives, in moderate resolution and provided by Company Seven as an Adobe .pdf file (25,832,739 bytes) for Acrobat Reader versions 7 or later.

  • Leitz 8x 20BC and 10x 25BC compact binoculars brochure cover COMPACT - BINOCULARS: Leitz Means Precision Worldwide (introducing the E. Leitz GmbH 8x20BC/BCA and 10x25BC/BCA Compact Binoculars), published April 1982, English language. Originally published by E. Leitz GmbH, of Wetzlar, West Germany. Publication No. EL / 410-027, printed in W. Germany.

    Moderate resolution scan of complete eight (8) page color illustrated booklet describing the Leitz BC and BCA series of consumer oriented compact binoculars and their accessories. Both BC series models, the 8x 20BC and 8x 20BCA TRINOVID (Model 40305 and 40307), 10x 25BC and 10x 25 BCA TRINOVID (Model 40306 and 40308), were announced in April 1982. The roof prism binoculars shown in this brochure were available leather covered in black or in green rubber armored configurations. Later these were offered in the choice of black rubber armored too. Some limited edition models have been made featuring special finishes, coverings or materials. Their features, accessories, and ten year guarantee are explained as well. These were manufactured bearing the Leitz trade name through 1990, since then these are made bearing the Leica trade name. This complements the document from 1978 introducing their first Leitz Trinovid C compact binoculars which we scanned and make available above.

    Article prepared for educational purposes, is helpful in comparing the technologies of the era compared to those of today and following the history of one of the world’s most important optical companies. Content scanned from an original in our archives, in moderate resolution and provided by Company Seven as an Adobe .pdf file (8,338,694 bytes) for Acrobat Reader versions 7 or later.


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