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Latest News and Developments from Leica Sporting Optics

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1 August 2011

effective until 31 October 2011

15 May 2009 Leica Binoculars 'Save MORE Green' Rebate Announced effective until 30 September 2009

3 March 2009 Leica ULTRAVID 42mm Binoculars 'Save Some Green' Rebate Announced effective until 30 April 2009

10 August 2003 Leica ULTRAVID Series Binoculars Announced this annnouncement by Company Seven delayed until 1 December 2003 after production models had arrived for evaluation

1 February 2002 Leica Duovid 8 + 12 x 42 Binocular, and new Tripod Adapter Announced

1 January 2001 Leica Camera Extends Rebate Program

1 September 2000 BN Series Binoculars Announced

1 August 2011: Leica Trade Up Program announced

The Leica Save Some Green! trade-in program - making our best binoculars more affordable

From now until 31 October 2011 you can trade in any brand of functioning binocular for an instant savings against the purchase of any new Leica's finest 32mm, 42mm or 50mm Ultravid HD binoculars. The program will accept ANY BRAND of binocular, as long as the traded-in is functional with a clear image and with focus mechanism intact.

The trade-in credit is:

$100 off any new 8x 32mm, or 10x 32mm Ultravid HD binocular, or
$200 off any new 8x 42mm, or 10x 42mm Ultravid HD binocular, or
$200 off any new 8x 50mm, or 10x 50mm, or 12x 50mm Ultravid HD binocular, or

This does not apply to the compact 20mm or 25mm models, or earlier generation (non-HD) Ultravid BL or Ultravid BR models.
To qualify for the credit simply purchase your new Leica Ultravid HD binocular from Company Seven, an Authorized North American Leica Retailer, between 1 August through 31 October 2011, trade in your older binocular, and receive the credit immediately at time of purchase. Then we will fill out the Trade Up To Leica form at the time of the sale for you.*
Do not forget to complete your Leica Binocular Warranty Registration card, included in every new Leica product box, within 30 days of the date of purchase and then mail it to Leica. This can be completed by you at your convenience, or if this is a gift then the recipient should complete and register the product so that the warranty can become effective.

save logo 15 May 2009: Save MORE Green! $350 Rebate announced

Since the rebate offered ending 30 April was not promptly or well advertised, and it was somewhat confusing as it was limited to only two models, Leica is making up for that by offering an even better $350 mail-in rebate that applies to their finest full size models including: ULTRAVID or ULTRAVID HD 32 or 42mm, or Geovid* binoculars. To qualify simply purchase your new binocular from Company Seven, an Authorized North American Leica Retailer, between May 15 through September 30, 2009 and receive the $350 rebate directly from Leica Camera, Inc. by mail!

*The original announcement included the Geovid HD models however, Leica later issued a correction notice stating these would not be in the rebate. As a tangible expression of their regret Leica agreed to honor rebates for Geovid HD but only of sold by Company Seven through 25 May

Then fill out the Mail in rebate redemption form, include a copy of the Company Seven sales receipt along with a completed copy of your product warranty registration card (included in every new Leica product box), then mail it to:

Please allow 4 to 6 weeks for processing and mailing of rebate checks. All rebate forms must be Postmarked no later than October 31, 2009.

The Leica Save MORE Green! rebate - making our best binoculars more affordable

3 March 2009: Save Some Green $250 Rebate announced.

In their own way of spurring the economy Leica has announced a rebate on Leica ULTRAVID HD 42mm binoculars. Simply purchase either a new Leica 8x42 ULTRAVID HD or 10x42 ULTRAVID HD rubber armored binocular from Company Seven, an Authorized North American Leica Retailer, between 1 March 2009 and 30 April 2009 and receive a $250 rebate directly from Leica Camera, Inc. by mail!

To redeem your rebate fill out the redemption form, include a copy of the Company Seven sales receipt along with a completed copy of your product warranty registration card (included in every new Leica product box), then mail it to:

The Leica ULTRAVID Rebate - making our best binoculars more affordable

10 August 2003: Leica ULTRAVID Series Binoculars Announced
this annnouncement by Company Seven delayed until 1 December 2003 after production models had arrived for evaluation

With the objective of turning observations that are rich in details into an unforgettable experience, even at great distances, Leica binoculars have traditionally set the standards of brilliance, sharpness and brightness. And now, Leica has succeeded in establishing an entirely new category: the ULTRAVID binocular line. Logically tailored to the intended use, every technical and ergonomic detail that went into the development of the ULTRAVID has been painstakingly examined, perfected or completely reinvented. A housing made of magnesium, a central hinge shaft of extremely sturdy titanium - which materials could possibly be more robust and lighter at the same time?

The optics incorporate the new HighLux System (HLS™), an optical coating that is unequalled. By means of a special mirror layer on the prism system that yields a level reflection of 99.5 %, it was possible to raise the image brightness significantly over the prior generation models. This among those attributes that makes the impressively high resolution imaging performance, and striking enhanced contrast possible.

A brief overview of the ULTRAVID model line up:

ULTRAVID 42mm series - a great balance of resolving power, and portability. And ready for most daylight, early morning and dusk light conditions. These 42mm models achieve an image brightness that was impossible before now in a 40 to 42mm roof prism binocular. And their images will appear brighter even when compared against other less sophisticated models even with larger aperture objective (front) lenses. These easily hand holdable binoculars provide an interpupilary (IPD) range of between 56 to 74mm
- ULTRAVID 7 x 42 BR
  A wide actual field of view of eight (8) degrees sharp to its very edges - in combination with very high image brightness and a very steady image characterize this professional binocular. The 7x 42 is easily managed by most including the inexperienced observer. The 7X magnification provides great versatility - for indoor and outdoor uses, or even when observing from unstable platforms such as a boat. With 17mm of eye relief, this is a practical choice for those wearing even the thickest prescription spectacles.
- ULTRAVID 8 x 42 BR and ULTRAVID 8 x 42 BL
  The multi-talented binocular that delivers images with rich contrast for observation in daylight and at twilight. The ratio of brightness and weight and size, that extra magnification over the 7X, and 7.4 degree actual field of view featured by this model make it optimal for a great many applications.
- ULTRAVID 10 x 42 BR and ULTRAVID 10 x 42 BL
  The binocular with the highest magnification in the line of 42 mm binoculars. The newly designed eyecups permit a particularly comfortable positioning at the eyes with 15.8mm eye relief. This becomes especially apparent with the improved image steadiness during observation at great distances. The close focus of the 10X is the best of the 42mm series at 2.95 meters!
  The fact that the leather covering made it possible to reduce the weight to less than 700 grams (less than 25 oz) makes the BL models the binoculars of choice of true purists.
ULTRAVID 50mm series - streamlined and less bulky than similar aperture Porro Prism models - these are ready for any light conditions. Recommended for those who seek images with rich contrast, even in extremely poor lighting conditions. The 50mm models - which also feature the Leica HLS™ - achieve an image brightness that was hardly possible before now in a roof prism binocular, even when compared against other with larger aperture objective (front) lenses. These easily well balanced full size binoculars provide an interpupilary (IPD) range of between 58 to 74mm
- ULTRAVID 8 x 50 BR
  Fatigue-free observation made possible, even under the subtle light of the moon. The 8 x magnification guarantees a steady, sharp image, without the need for constant refocusing. And the 18.1mm eye relief makes this a great choice for those who must wear thick specatcles.
- ULTRAVID 10 x 50 BR
  There is Voodoo at work with this model! The high-transmission, top-of-the-line binocular provides striking balance of manageability with superb twilight performance, an ability to reveal fine details even when observing well into darkness. It shows the same tack sharp 6.6 degree actual field of view as the 8X 50 BR, but through its wide angle eyepieces the appearance through the 10X 50 BR is breath taking.
- ULTRAVID 12 x 50 BR
  Its 12 x magnification makes the observation of the finest details possible at great distances. This high performance binocular is also impressive because of its near focusing distance of only 3.25 m (10.7 ft).

ULTRAVID BR AND BL BINOCULAR SPECIFICATIONS

Binocular

Magni-
fication

Front
lens
diameter

Exit
pupil

Twilight
factor

Field of view

Near
focusing
distance

Dimensions

Weight

Eye Relief

LEICA ULTRAVID 7 X 42 BR

7 x

42 mm

6 mm

17.1

140 m/1000 m

3,3 m / 11 ft m approx.

121 x 142 x 67 mm

765 g

17mm

LEICA ULTRAVID 8 x 42 BR / 8 x 42 BL

8 x

42 mm

5.25 mm

18.3

130 m/1000 m

3.1 m approx.

BR: 121 x 142 x 67 mm
BL: 121 x 142 x 63 mm mm

BR: 790 g
BL: 710 g

15.9mm

LEICA ULTRAVID 10 x 42 BR / 10 x 42 BL

10 x

42 mm

4.2 mm

20.5

110 m/1000 m

2.95 m approx.

BR: 121 x 147 x 67 mm
BL: 121 x 146 x 63 mm mm

BR: 765 g
BL: 695 g

15.8mm

LEICA ULTRAVID 8 x 50 BR

8 x

50 mm

6.25 mm

115 m/1000 m

3.6 m approx.

125 x 183 x 70mm mm

1010 g

18.1mm

LEICA ULTRAVID 10 x 50 BR

10 x

50 mm

5 mm

22.4

115 m/1000 m

3.35 m approx.

125 x 178 x 70 mm mm

1010 g

14.6mm

LEICA ULTRAVID 12 x 50 BR

12 x

50 mm

4.2 mm

24.5

100 m/1000 m

3.25 m approx.

125 x 183 x 70 mm mm

1050 g

13.8mm

* Specifications are subject to change without notice.

1 February 2002: Leica Announces Duovid Binocular, and Binocular Tripod Adapter Two binoculars in one: the Leica Duovid 8 + 12 x 42 heralds a new era in binoculars. The Duovid is the first high-end binocular worldwide that features a magnification rate that can be switched from 8x to 12x. That enables the binocular to be tailored to diverse observation situations. The 8x magnification provides you with a good overview. By switching to the 12x magnification, you can then get really close to your subject and examine fine details ‹and that with astounding sharpness and color fidelity. This may be the best way to achieve the "zoom" capability of being able to close in on a target, without suffering from the compromises typically found in binocular zoom eyepiece designs.

To read more about this new product download "Leica Sport Optics / New Products 2002 : LEICA DUOVID 8 +12 x 42 Binocular". This is the complete nine page illustrated brochure describing our new Duovid 8 + 12X 42mm Binocular, and the new Leica Duovid/Tripod Adapter. Publication content by Leica, all rights reserved. From Company Seven's Archives. 283,739 bytes (in Acrobat Reader ".pdf" format).

1 September 2000: Leica Announces BN Series Binoculars

At the famous "Photokina" photographic industry trade show this year Leica announced the new TRINOVID BN binocular series.

Increasingly, many nature lovers would like a pair of LEICA TRINOVID binoculars that focuses at shorter distances. Leica is now catering to this demand with the new TRINOVID BN models. With the new TRINOVID BN, Leica now offers ideal possibilities of getting really close to nature, as the new TRINOVID BN binoculars feature two major innovations: a significantly improved close-focus range, and Leica's HDC™ optical coating.

The new BN binoculars have improved close-focus of between 2.10 m (10x32 BN) and 3.60 m (8x50 BN). The close-focus distance is of particular interest for field ornithology, insect watching, general nature observation and forestry. Leica's HTC™ optical coating is a multiple coating that is extremely resistant to abrasion and other environmental influences. This high resistance is achieved by a special process in which the coating materials are applied to the lens elements in a high-vacuum plasma technique.

The TRINOVID BN binoculars inherit the well-proven features of the previous TRINOVID BA models, such as the trend setting Leica Design, the high-quality optics with the successful Leica multiple coating, the Schmidt-Pechan pentaprisms and the true internal focusing, water tightness to a depth of 5 m, the patented multifunctional central drive, the high-point eyepieces with sliding eyecups and the polyurethane armoring.

n.b.: The coating has already been used for other binoculars, but is being advertised for the first time with the launch of the BN binoculars. The BC binoculars also feature HDC™ optical coating (but not the spotting scopes).

Interesting for our customers worldwide: TRINOVID BN binoculars are supplied with a new instruction manual translated into six languages ( German, English, French, Dutch, Italian and Spanish).

The 'A' suffix in the name of the previous models stood for 'armored'. This has now been replaced by an 'N' indicating the improved near-focus range. On the outside, the new BN binoculars can be differentiated from BA models only by the BN on their name plate, and by Leica product model numbers.

Please note: the 8x32 BN and 10x32 BN models will not replace the BA types until year 2001. The 8x32 BA and 10x32 BA already have an extremely good near focus range. As Leica cannot launch all the types at once for logistic reasons, Leica has decided to launch the 7x42, 8x42, 10x42, and the 8x50, 10x50, and 12x50 models first. Company Seven is already delivering the new BN models as they come into the U.S.A.

Compare the new TRINOVID BN and previous TRINOVID BA models:

Binocular Model Near Focus in Meters/Feet Before (BA series) Now (BN series)
8x32	3.25 m / 10.6 ft.	2.30 m / 7.5 ft.
10x32	2.70 m / 8.8 ft.	2.10 m / 6.8 ft.
7x42	6.30 m / 20.5 ft.	3.30 m / 11 ft.
8x42	5.30 m / 17.2 ft.	3.10 m / 10.1 ft.
10x42	4.60 m / 15 ft.	2.95 m / 9.6 ft.
8x50	5.40 m / 17.5 ft.	3.60 m / 11.7 ft.
10x50	4.80 m / 15.6 ft.	3.30 m / 11 ft.
12x50	4.60 m / 15 ft.	3.20 m / 10.4 ft.

If you have any questions, then please visit our showroom, or telephone to discuss your needs at 301-604-2500 or by facsimile to 301-953-2000. Our showroom hours are: Monday to Fridays 11 am to 6 pm Eastern (Washington, D.C.) Time, Saturdays 11 am to 5 pm. Or contact us on line. Please understand that Company Seven can receive several hundred Email inquiries per day, and so it is best to call in order to obtain the most prompt reply. And note the showroom is closed on Sundays, on U.S. Federal Holidays, and from December 25 to January 1 inclusive.

1 January 2001: Leica extends Rebate Program

Leica has continued the unprecedented Rebate Program of year 2000 into 2001. Items eligible for this program which are purchased between 1 January 2001 and 31 March 2001 will realize savings of from $100.00 up to $150.00. This applied to purchases made of Leica BA full size binoculars.

The Rebate Program provides $100 for 8x and 10X 32 BA series binoculars, $150 for the 42mm BA series models (Hunting Set, Marine Set, 7X, 8X, and 10x), and $150 for each 50mm BA series models (8x,10x, and 12X). The rebate does not apply to the other BA models, or to the new BN series binocular models.

Company Seven will provide the necessary Sales receipt, Leica Warranty Card, and leica Rebate Claim Form form which the customer is to fill out and return to Leica promptly. Completed consumer rebate claims must be received at Leica Camera no later than 15 May 2001. Also to be included are the completed Leica Product Registration Card, and copy of the Company Seven sales invoice. Leica will mail the refund directly to the consumer. There is no restriction on this Rebate for Company Seven's customers located overseas.